[Publisher’s Note- There are errors in this story, and we apologize. Errors are entirely ours, not the author’s. We thank those contributing to the Comments for pointing out our mistakes and appreciate the wisdom and immediacy of the interactive wine community.]

Napa Valley is noted for its abundance of wineries, wine tastings, warm climate (even in winter), lavish restaurants, and compact access to literally dozens of wineries (currently numbering over 700). But with notoriety also comes popularity. Let’s face it—in the summer and fall, Napa is a zoo of tourists and locals. The two main thoroughfares, St. Helena Highway (Route 29) and the Silverado Highway, are usually jammed with vehicles, as are the tasting rooms.

For a more relaxed wine tasting experience, look no farther than Sonoma County just west of Napa. Most tourists ignore Sonoma, much to their loss. Visitors will find quaint towns, far fewer tourists than in Napa, and, perhaps best of all, less expensive or free wine tastings. Whereas almost all Napa tastings are pay-as-you-go (usually $5-10 per person for 4-5 samples), many Sonoma wineries, especially those that are more isolated in the beautiful rolling hills to the north and east, are so happy to have visitors that they offer delightful conversation and free tastings, or more samples than you paid for—two important factors in an enjoyable wine tasting adventure.

Sonoma County includes several wine-growing areas in close proximity: Dry Creek Valley, Alexander Creek Valley, Sonoma Valley, and Russian River. Online, Sonoma.com is a great resource, but always be sure to check with current travel brochures in your hotel or another winery as well.

While wine touring in the Sonoma area, plan to spend a couple of hours in Healdsburg, just north of Santa Rosa. This picturesque town has a square surrounded by dozens of tasting rooms and boutique shops.

It’s a good idea to start with a hearty breakfast on any day you plan to go wine tasting. Most tasting rooms open at 10 a.m., and an early start is ideal. This will allow you to tour more slowly, receive more personalized attention, avoid large crowds, and complete your touring before the temperature gets too hot. Temperature is especially important to keep in mind if you plan to purchase wine. Many wineries will remind visitors that wine left in a hot car (summer outdoor temperatures can exceed 90ºF) will be ruined after just an hour or two. You can avoid cooking your precious wine purchases by wrapping them in a towel or T-shirt and keeping them in the cabin area of your car ,where your vehicle’s air conditioning will help keep them cool.

For the past two summers I’ve based my Sonoma wine touring in Santa Rosa, the home of Peanuts creator Charles Schultz. The modern Charles Schultz Museum mounts current exhibitions and also provides an extensive history of the life of the famous  cartoonist and his characters.

While most wineries in Sonoma are small and family-oriented, the Kendall-Jackson Wine Center, right in Santa Rosa, is large (120 acres with a chateau for wine tasting and equipped with a modest gift shop) and is definitely worth a visit. Here, you can tour the organic garden or enjoy a wide variety of Kendall-Jackson reds and whites from either the standard or the reserve selections. Check online for a complimentary reserve tasting coupon. As with other larger wineries, K-J is open to the public from 10 a.m. until 5 p.m., and if you are traveling after September first, ask about their wine and food pairing dinners.

Last summer I toured the Dry Creek and Alexander Valleys, where my tasting included Truett-Hurst, Forchini and Rued.

Truett-Herst is one of Sonoma’s newest tasting rooms in Dry Creek, offering only reds poured in stemless wine glasses. Not formerly open to the public, wine production here can be as low as 180 cases of a varietal annually. The 2007 Black Sheep Pinot Noir is excellent. You can sit outside on couches or take your wine on a short walk to Dry Creek (which is not dry!) behind the tasting room where chairs are provided for relaxing in the idyllic setting.

Nearby, the family owned and operated Forchini Vineyards and Winery has won numerous gold medals at the World Wine Championship and the Sonoma State Fair for their Pinot Noir and Zinfandel. I chatted with owners Jim and Anita Forchini (Jim was a NASA engineer who participated in several space exploration projects) who were serving in the tasting room the day I visited.

My son, who formerly lived in Santa Rosa, loves wines from Rued Winery, also located in Dry Creek Valley, not far from Forchini Vineyards. Tom Rued explained that the family has farmed in Sonoma County for six generations. Their first grapes were planted in the early 1880s, and their 2005 Cabernet Sauvignon was rated 92 points by Wine Enthusiast magazine.

I also visited Francis Ford Coppola Winery, a must-see for movie fans. The Coppola tasting room includes a showcase of the five Oscars and several Golden Globe awards the famed director has garnered, the gold telephone from the Godfather movies, and other movie mementos. Formerly known as Rosso and Bianco Winery, the name change back to the Coppola label occurred in May 2009. Coppola wines now also have organic certification, and a mammoth restaurant and patio are currently under construction. Try the 2007 Pinot Noir from the Russian River and Coffey Lane vineyards. Coppola also bottles the newer Sofia label, offering a delightful Riesling.

Although I didn’t visit B.R. Cohn on this trip, I have done so on prior wine tasting jaunts. Owner Bruce Cohen was the manager of the Doobie Brothers, whose gold and platinum records line the walls of the tasting room. Music is not the only thing that has garnered gold for B.R. Cohn. Their wines have yielded dozens of gold medals (all proudly listed at their web site). The small tasting room includes a modest gift shop where you can purchase a variety of the delicious olive oil products that B. R. Cohn also produces. Ask for a complimentary bottle label—it is uniquely attractive.

Finally, if you are going to be in this area of California during the summer next year, plan to attend the world famous Gilroy Garlic Festival. Gilroy is located on the route from San Francisco to Sonoma off Highway 101, south of San Jose. The festival organizers run an efficient event. You are guided to park your vehicle in a huge field and free, air-conditioned buses take you directly to the festival where you can view local arts and crafts and purchase a variety of foods—all made, of course, with generous helpings of garlic. Try the garlic ice cream for a unique treat. Arrive early when the temperature is still low and the crowds are light.

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Sandy Wohl lives in Vancouver, British Columbia, just a short flight from BC’s well-known wine region in the Okanagan and a few hours drive from the many wineries in Washington and Oregon. He is a university instructor, author, and textbook consultant. Sandy’s original and creative ideas for teaching science have earned him national and international recognition. Sandy enjoys travelling to Napa, Sonoma, Paso Robles, and Temecula.

17 Responses

  1. Brian

    Thanks for the plug! We over on the west side of wine country couldn’t agree more! Great wines to be had over here. I love Rued’s Sauv Blanc too, great wines all up and down Dry Creek Road, and more.


  2. Phil

    Double check you geography about Gilroy.
    It is not on the route from SF to Sonoma,…. that route travels northbound. Gilroy is located South of SF by almost 80 miles.

  3. Janet Texas

    Sandy – Thanks for the great article about the wineries of Sonoma, however the title of the article is a bit misleading. If people head to Sonoma Valley, they aren’t going to be anywhere near Healdsburg. While Sonoma Valley is in Sonoma County, Dry Creek Valley, Russian River Valley and Alexander Valley are totally separate areas. They are not in Sonoma Vallley and in fact aren’t that close to Sonoma Valley, although they too are in Sonoma County.

  4. Ken R

    The two main thoroughfares, St. Helena Highway (Route 29) and the Silverado Highway, are usually jammed with vehicles, as are the tasting rooms.

    I think the tasting rooms are sometimes jammed with people, not vehicles.

  5. lynn

    Sandy, important point about the geography. Gilroy is nowhere near Sonoma! It is not located “on the route from San Francisco to Sonoma”, but is at least a two-3 hour drive in the opposite direction….and that under very clear traffic conditions which are rare.

  6. Ron

    For my money, the only “must see” place in Sonoma is Loxton Cellars in Glen Ellen. Chris, an Aussie, is the owner and winemaker. He’s usually there and makes the experience memorable. Great food friendly, affordable wines, no tasting fee, great host and an incredbile location for a picnic. What else could you ask for????

  7. DG

    This is just a terribly written and misinformed article. To top it off, none of Sonoma’s truly great wineries are even mentioned. Finally, there is a reason most people go to Napa…there are simply more and better wineries there (in general). That said, if you like Pinot or Zin, Sonoma County (Carneros, Russian River, Dry Creek) is a better bet than Napa’s predominantly Cab/Chard wineries.

  8. Amelia Ceja

    Napa and Sonoma are both beautiful wine counties to explore — they both offer excellent wines, great food and welcoming hospitality. And, there are not 700 wineries in Napa, only about 400! Please get your facts straight.

  9. Julie

    Must say that I’m just a little surprised that the editors would let this lovely travelogue past their muster with its glaring geographical errors but that’s not really my point. My point is that the thesis: ‘Napa vs Sonoma’ has been worked to death. Let’s work together to move wine enthusiasts more towards the prospect of visiting wineries that are off the beaten track, privately owned and devoted to personalizing the guest experience–no matter where they are. It’s perfectly easy to get from the lovely wineries off Hwy 12, north of Sonoma over to Terra Valentine or Smith Madrone on Spring Mountain, for example and then to Chase in St Helena by way of back roads. Likewise, someone can tour a couple of Healdsburg-area wineries, dip down through Alexander and Knights Valley and into the Calistoga area and visit Zahtila or Storybook Mountain. People can come north through Napa to the Carneros and onward to a myriad of wonderful gems in Coombsville and Soda Canyon areas, go north on Silverado Trail, cross over to 29 by way of Zinfandel or Oakville Crossroads and continue on over the Trinity Rd to Sonoma if they’d like to or just visit the smaller wineries on the eastern or western Rutherford benchlands, for example. Major traffic issues can be avoided by taking the right routes at the right times and I dare say that all smaller wineries in Napa and Sonoma would be more than happy to personally take the time to provide detailed directions to prospective guests about how to skirt the major thoroughfares and have a wonderful time in wine country!

  10. Terry Hall

    OUCH…Interesting article, but do we really need to be thinking Napa OR Sonoma? They each have beautiful scenery, lovely wines and wineries and are both great places to visit…but let’s paint an acurate picture. Here in Napa Valley we have about 400 wineries (not even that many physical structures as many wineries operate as cooperatives) not the 700 you write. And Sonoma County has more than 7 million visitors a year–not quite double that of Napa Valley, but pretty close (source: Sonoma County visitor report)

    And yes, we have just two, 2 lane highways running the length of our rural valley because we have chosen to protect farmland rather than pave it over with the first Ag Preserve in America, the Napa Valley Agricultural Preserve founded back in 1968.

    Let’s give readers a more acurate portrayal of California’s North Coast wine regions…there’s something for everyone!

  11. David Honig


    I think your comment may be the best contribution to this entire story, perhaps including the story itself. Friends, if you want to discovery the hidden gems in Sonoma and Napa, take Julie’s advice. And make sure you drop in at Tres Sabores where you can enjoy her hospitality in person. She an Jon are making some absolutely marvelous wines in their beautiful just-slightly-off-the-beaten-track vineyard and winery.

  12. Ron

    You’re actually off by a lot. There are curently over 900 registered wineries in Napa!

  13. Earl

    Don`t bash any this valley vs that valley. We are small little bizz and any negitive hurts us all.
    If you want to bash lets go after Bud.

  14. Old Vine Zin

    I always wondered what happened to that solid gold phone from “The Godfather, Part II.” Definitely have to check that out.

  15. Amelia Ceja


    Please read Terry Hall’s comment as well:

    “Here in Napa Valley we have about 400 wineries (not even that many physical structures as many wineries operate as cooperatives) not the 700 you write.”

    There are NOT 900 registered wineries in Napa!