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The Wines of Jura: Think Different

Common wisdom often has it that to make its mark in the wine world, a region has to have a specific wine—often, a specific variety—that will be easily recognizable by average wine drinkers. A wine that provides a signature, a distinctive beacon on the ocean of wine that rolls around the planet. Think California Cabernet, Australian Shiraz, Argentinian Malbec or Alsatian Riesling. That signature grape, it is thought, will act as a locomotive for the rest of the regional or national production. Try telling that to the vignerons of Jura.